Make the Holidays Happier – TWICE



Citizens Pay Buy Now Pay Later Offer Enables Consumers to Responsibly Buy All Gifts on Their Shopping Lists

Giveaway season has started! This year is already shaping up to be a challenge for consumers facing anticipated product shortages and increased demand. One bright spot is a payment option that retailers are able to offer to buyers. Citizens Pay’s Buy Now Pay Later plan gives consumers a flexible way to buy what they want without the stress of opening a new credit card. Andrew Rostami, President of Citizens Pay, shares the details.

TWICE: What is the tone planned for the holiday season? And how is it different from last year?

ROSTAMI: The pandemic has dramatically disrupted the global supply chain, leaving a shortage of products and increased demand for goods. Last year, masses of people embraced online shopping out of necessity and now consumers’ expectations for a great digital experience at every turn have increased more than ever. Consumers are increasingly looking for omnichannel options, looking to purchase both online and in-store.

Consumers are looking for a digital first experience and a flexible way to pay for their purchases without needing to open another credit card account. Consumers are turning to “Buy Now, Pay Later” or installment loans so they can spend responsibly without getting bogged down in credit card debt.

TWICE: What is the Buy Now Pay Later solution that you offer to big brands like Apple, Best Buy and Walmart? Why is BNPL even more convincing today than in the past?

ROSTAMI: Payment options are built into the value proposition of the commodity, not just a payment option at checkout, but rather an integral part of the product. This solution also gives manufacturers the ability to integrate financing and expand product-as-a-service offerings. Points of engagement are built into the experience, including frictionless ways to upgrade to newer and higher-end models. Customers have access to an “open to buy”, allowing them to understand how additional products can be added to their one-time monthly payment.

Research by citizens shows that 76% of consumers are more likely to make a purchase with a payment plan, but are unwilling to open a credit card to make that purchase. This shows that consumers are turning to a new option that is more financially responsible and convenient. They don’t have to figure out how to pay a large sum on a credit card bill all at once, so they’re less likely to get into debt.

TWICE: How does a consumer electronics fundraising plan drive growth, boost holiday sales, and retain retailer loyalty?

ROSTAMI: Our customers see new customers due to better experience and transparent financing increases the increase in sales with an increase in the average order value of over 30%. Citizens Pay helps merchants increase sales and retain consumers by enabling their customers to make repeat purchases and upgrades in a financially responsible manner. Our platform has demonstrated its ability to drive impressive sales growth with a top-notch customer experience.

TWICE: How do typical conversion rates increase when financing is fully integrated into the buying journey?

ROSTAMI: A total of 72% of consumers cite an overpriced order as a reason for cart abandonment. Citizens Pay’s seamless digital experience and seamless installment funding options make it easier for consumers to decide to buy the items they can afford now. When a merchant uses Citizens Pay, consumers know in advance what their funding may be and what their new purchasing power is, which leads to less cart abandonment. In fact, the Citizens Pay experience can be seamlessly integrated throughout the buying journey, such as when logging into the site and while searching for products, which improves higher conversion rates across the board. ‘buying funnel.

TWICE: How can retailers get started with this type of program? What is needed to be operational?

ROSTAMI: We have flexible onboarding methods allowing a market launch in about a week, depending on the complexity. Credit application is integrated with the retailer’s site, providing a fully integrated experience. We partner with customers to personalize the experience based on their brand, channels, and shopping journeys. This creates a truly best-in-class program.

TWICE: Where can viewers go for more information?

ROSTAMI: Please visit


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