Proprietary messaging and positioning platform sets the narrative for health and science innovators
USPTO Recognizes Continued Use of Proprietary Professional Services and Grants Proprietary Registration Marks
BOSTON & NEW YORK, July 13, 2022–(BUSINESS WIRE)–TheWayHealthScience (LHS), an integrated public and investor relations consulting firm focused on advancing innovations in healthcare and science, today announced that the United States Patent and Trademark Office (USPTO) has recognized the continued professional use by LHS of two exclusive service offerings and has granted continued registered service marks for each for the next four years. The two service offerings, central elements of our strategic consulting servicesare LHS Immersion® and the fifteen-slide presentation of the LHS®.
Donna L. LaVoiePresident and CEO, said, “Our LHS Immersion Process and LHS Fifteen-Slide Presentation approach are fundamental elements of the fully one-to-one communication services we provide to help our biotechnology, pharmaceutical and life sciences clients health to discover and pursue optimal strategies to achieve their goals. business goals. We developed both processes many years ago and have found them, without exception, to provide enormous value to our customers. We continue to use them extensively, having performed LHS Immersion scans well over 100 times since its inception in 2016 and used The LHS Fifteen Slide Presentation Process consistently with clients and in podium presentations at key team meetings. industry over the years. We are delighted that the USPTO continues to consider them unique offerings in our industry by renewing our exclusive registration marks.
LHS Immersion® is LHS’ exclusive messaging development and positioning platform for established and emerging businesses. This process articulates investor, corporate and brand positioning for key stakeholders and aligns our clients’ corporate mission, vision and identity. Using this approach, we work with our clients to develop integrated communication programs that build influence and awareness to reach the right stakeholders, with the right message, at the right time.
The LHS immersion process leads to the development of a master plan and schedule of communications activities for tactical execution, getting key messages to the right audiences.
The fifteen-slide presentation of the LHS®
The fifteen-slide presentation of the LHS® is a framework for clients to tell their company’s story compellingly to a range of important stakeholder audiences. Corporate presentations created using this framework optimally position clients for key interactions with investors, the medical and scientific communities, and other stakeholders.
The fifteen key points, developed from our team’s deep industry experience, outline the company’s products, differentiation, leadership, and regulatory and financial pathways.
TheWayHealthScience advances innovations in health and science through strategic communications. The agency offers fully integrated public relations, investor relations, marketing and digital services. LaVoieHealthScience has been in business for over 20 years, won over 60 public relations and investor relations awards, developed over 450 communications plans and has doubled in size since 2017. The company has cemented a global strategic alliance with Omnicom Public Relations Group (OPRG), a division of Omnicom Group (NYSE: OMC) in January 2020, expanding its reach, reach and global capabilities.
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