Edelman Financial Engines Works With Principal® To Provide Comprehensive Employee Financial Assistance

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SANTA CLARA, Calif .– (COMMERCIAL THREAD) – Edelman Financial Engines, the leading independent financial planning and investment advisor in the United States, has been selected by Principal Financial Group®, a global leader in pension services, to provide personalized retirement and financial well-being advice to select large employers on its record-keeping platform. The relationship, which launched last month, adds to Principal’s robust wellness offerings by providing access to Edelman Financial Engines’ nationwide network of financial planners, for in-person and virtual advice, in addition to a wide range of financial education tools and online advice.

A recent survey by Edelman Financial Engines found that 84% of workers1 would appreciate a benefit of financial advice from their employer. The relationship responds to this growing demand by complementing existing offerings through Principal to provide personalized retirement advice as well as advice on day-to-day budgeting, debt management and dozens of other financial topics that affect security. long-term financial. All advice will be offered by Edelman Financial Engines without conflict with product sellers or commission-based advisors.

“We are honored to support more than 10 million American workers on their journey to greater financial well-being and better retirement preparation,” said Kelly O’Donnell, Executive Vice President of Edelman Financial Engines and responsible for the workplace activity of the company. “Along with Principal, a leader in providing best-in-class recordkeeping and wellness solutions, we have an excellent opportunity to further expand access to high quality independent financial assistance to a greater number of employers and their employees. ”

Principal is one of the top three defined contribution registrars and an industry leader, serving more than seven million pension plan members and individual clients.2

“Employers continue to seek solutions that help improve the financial well-being of their employees and guide them in planning for retirement,” said Jerry Patterson, senior vice president, Retirement and Income Solutions at Principal. “By using the services of Edelman Financial Engines, we are able to help employers provide additional guidance, educational resources and support, especially during such a crucial time in their employees’ financial planning.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of its clients. We were founded on the belief that all investors – not just the rich – deserve access to personalized, comprehensive financial planning and investment advice. Today, we are the leading independent financial planning and investment advisor in the United States, recognized by Barron’s,3 with more than 150 offices across the country and tasked by more than 1.2 million clients with managing more than $ 270 billion in assets.4 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Each client’s situation and goals are unique, and the powerful fusion of high technology and high technology enables Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves. Visit us at www.EdelmanFinancialEngines.com.

About Principal Financial Group®

Principal Financial Group® (Nasdaq: PFG) is a global financial company with 17,000 employees5 passionate about improving the wealth and well-being of people and businesses. In business for over 140 years, we help over 34 million clients6 plan, insure, invest and retire, while working to support the communities in which we operate, improve our planet, and build a diverse and inclusive workforce. Main® is proud to be recognized as one of the world’s most ethical companies7, member of Bloomberg’s Gender Equality Index and Top 10 “Best Places to Work in Money Management”8. “Learn more about Principal and our commitment to sustainability, inclusion and purpose on principal.com.

Insurance products issued by Principal National Life Insurance Co (except New York) and Principal Life Insurance Co. Plan administrative services provided by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered by Principal Securities, Inc., 800-247-1737, SIPC Member and / or Independent Broker / Trader. The listed companies are members of the Principal Financial Group®, Des Moines, Iowa 50392.

© 2021 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services offered by Financial Engines Advisors LLC (FEA), a federally registered investment advisor. Results are not guaranteed.

1 “Closing the Financial Advice Gap”, Edelman Financial Engines white paper, 2019.

2 By plan count 401 (k) PLANSPONSOR Recordkeeping Survey, July 2020. Principal and Wells Fargo IRT combined data from Plansponsor.com in July 2020. Future market share is subject to change and will not be updated until after next publication of applicable data.

3 The 2020 America’s Best RIA Firms Independent Advisory Firm Ranking published by Barron’s is qualitative and quantitative, including assets under management, technology spend, staff diversity, succession planning, team size and experience, and regulatory files of advisers and companies. Companies choose to participate but do not pay to be included in the ranking. Investors’ experience and returns are not taken into account.

4 As of March 31, 2021

5 As of December 31, 2020

6 As of December 31, 2020

7 Ethisphere Institute, 2021

8 Pensions and investments, 2020

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