E-commerce market in Africa | Business analysis, trends, future investments and revenue forecasts by 2027


Size of the e-commerce market in Africa

Major players operating in the Africa e-commerce market are Alibaba Group, Amazon.com, Inc., Bidorbuy.com Inc., DHL International GmbH, etc.

SHERIDAN, WY, USA, Nov. 17, 2022 /EINPresswire.com/ — According to IMARC Group’s latest report, “Africa E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, Africa e-commerce market is expected to grow at a CAGR of 27% during the period 2022-2027.

The competitive landscape of the Africa e-commerce market has been studied in the report along with the detailed profiles of key players operating in the market.

E-Commerce Companies in Africa

• Alibaba Group (NYSE: BABA)
• Amazon.com, Inc.
• Avito Holding AB
• Bidorbuy.com Inc.
• DHL International GmbH
• DealDey Ltd.
• eBay Inc. (NASDAQ: EBAY)
• GumTree.com Limited
• Jiji Press Ltd.
• Jumia Technologies AG
• Online shopping Konga Ltd.
• Naspers Ltd.
• OLX Group.

E-commerce, also known as e-commerce, represents online platforms that facilitate commercial transactions of goods or services over the Internet. In terms of business models, they can be categorized into different types, such as business-to-business (B2B), business-to-customer (B2C), customer-to-customer (C2C), customer-to-business (C2B ), etc. Compared to regular stores, e-commerce platforms offer multiple advantages including controlled inventory cost, improved profit margins, substantial discounts, hassle-free delivery of goods, etc. Therefore, they are widely used in several industries, such as retail, travel and tourism, consumer electronics, fast moving consumer goods (FMCG) and others.

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Discover what’s new in the e-commerce market in Africa

The increasing use of smart devices and increasing availability of high-speed internet connectivity is mainly driving the e-commerce market in Africa. In addition to this, shifting consumer preferences from physical retail channels to online stores for convenient shopping experiences are also positively influencing the market across the region. Furthermore, the initiation of digital trends in the retail industry to reach a wider consumer base and improve product sales is further driving the market growth. Moreover, the increasing inclination of leading regional organizations towards e-commerce solutions to minimize operating overhead and improve business efficiency acts as another important growth driver. Apart from this, the increasing integration of artificial intelligence, cloud computing and predictive analytics solutions in the e-commerce segment and the increasing penetration of many international players, which leads to considerable innovations in the options of mobile payment, delivery solutions, point-of-sale terminals, app-based business platforms, etc., are expected to catalyze the e-commerce market in Africa during the forecast period.

Competitive Analysis and Segmentation of the Africa E-commerce Market 2022-2027:

Segmentation of the e-commerce market in Africa:

The report has segmented the Africa e-commerce market on the basis of business model, payment method, service type, product type and country.

Based on business model:

• B2C
• B2B
• C2C
• Others

Based on payment method:

• Payment cards
• Online banking services
• Electronic wallets
• Cash on delivery
• Others

Based on type of service:

• Financial
• Digital content
• Travel and leisure
• E-tailing
• Others

Based on product type:

• Races
• Clothes and accessories
• Mobiles and electronics
• Health and personal care
• Others

Based on country:

• South Africa
• Nigeria
• Egypt
• Morocco
• Others

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Main highlights of the report:

• Market performance (2016-2021)
• Market Outlook (2022-2027)
• Market trends
• Market drivers and success factors
• Impact of COVID-19
• Value chain analysis
• Complete mapping of the competitive landscape

If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.

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