Contrast between SouthState (NASDAQ:SSB) and Primis Financial (NASDAQ:FRST)


SouthState (NASDAQ:SSB – Get Rating) and Primis Financial (NASDAQ:FRST – Get Rating) are both financial companies, but which is the better stock? We’ll compare the two companies based on earnings strength, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

Institutional and Insider Ownership

86.2% of SouthState shares are held by institutional investors. By comparison, 67.9% of Primis Financial‘s shares are held by institutional investors. 1.9% of SouthState shares are held by insiders. By comparison, 10.6% of Primis Financial shares are held by insiders. Strong institutional ownership indicates that endowments, hedge funds, and large money managers believe a stock is poised for long-term growth.


This table compares the net margins, return on equity and return on assets of SouthState and Primis Financial.

Net margins Return on equity return on assets
southern state 30.19% 10.33% 1.19%
Primis Financial 21.67% 6.96% 0.84%

Valuation and benefits

This chart compares SouthState and Primis Financial’s earnings, earnings per share (EPS), and valuation.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
southern state $1.44 billion 4.11 $475.54 million $6.04 12.96
Primis Financial $124.38 million 2.62 $31.25 million $1.08 12.24

SouthState has higher revenue and profit than Primis Financial. Primis Financial trades at a lower price-to-earnings ratio than SouthState, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations for SouthState and Primis Financial, as reported by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
southern state 0 1 3 0 2.75
Primis Financial 0 0 0 0 N / A

SouthState currently has a consensus price target of $87.94, indicating a potential upside of 12.32%. Given SouthState’s possible higher upside, research analysts clearly believe that SouthState is more favorable than Primis Financial.

Volatility and risk

SouthState has a beta of 0.81, indicating its stock price is 19% less volatile than the S&P 500. In comparison, Primis Financial has a beta of 0.93, indicating its stock price is 7% less volatile than the S&P 500.


SouthState pays an annual dividend of $1.96 per share and has a dividend yield of 2.5%. Primis Financial pays an annual dividend of $0.40 per share and has a dividend yield of 3.0%. SouthState pays 32.5% of its profits as a dividend. Primis Financial pays 37.0% of its earnings as a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings over the next few years. SouthState has increased its dividend for 10 consecutive years.


SouthState beats Primis Financial on 13 out of 16 factors compared between the two stocks.

SouthState Company Profile (Get an assessment)

SouthState Corporation operates as a bank holding company for SouthState Bank, a National Association which provides a range of personal and business banking services and products. It accepts checking accounts, savings deposits, interest-bearing transaction accounts, certificates of deposit, money market accounts, and other term deposits. The company also offers commercial real estate loans, residential real estate loans, commercial and industrial loans, and consumer loans, including auto, boat and personal installment loans. In addition, it provides debit cards, mobile and money transfer products, as well as cash management services including merchant, automated clearing house, safe deposit box, remote deposit capture and cash management services. other treasury services. In addition, the Company offers safe deposit boxes, money orders, electronic transfers, brokerage services and alternative investment products, including annuities, mutual funds and trust and investment management services. assets ; and credit cards, letters of credit and home equity lines of credit. As of December 31, 2021, it served customers at 281 branches in Florida, South Carolina, Alabama, Georgia, North Carolina and Virginia. SouthState Corporation also serves its customers through online, mobile and telephone banking platforms. The company was formerly known as First Financial Holdings, Inc. and changed its name to SouthState Corporation in July 2013. SouthState Corporation was founded in 1933 and is headquartered in Winter Haven, Florida.

Primis Financial Company Profile (Get an assessment)

Primis Financial Corp. operates as a bank holding company for Primis Bank which provides a range of financial services to individuals and small and medium-sized businesses in the United States. Its deposit products include checking, NOW, savings and money market accounts, as well as certificates of deposit. The Company also offers commercial and real estate products, construction, secured assets, small business administration, warehouse mortgages, as well as financing for medical, dental and veterinary businesses; residential mortgages, trust mortgages, home equity lines of credit, secured and unsecured personal and consumer loans, as well as life insurance premium financing and demand loans. It also offers cash management services including investment/sweep, zero balance and controlled disbursement accounts; and wire transfer, employer/payroll processing, overnight deposit, deposit transfer, merchant, ACH origination, and remote deposit capture services. Additionally, the company provides debit cards, ATM services, notary services, and mobile and online banking. As of December 31, 2021, it operated forty full-service branches in Virginia and Maryland. The company was previously known as Southern National Bancorp of Virginia, Inc. and changed its name to Primis Financial Corp. Primis Financial Corp. was founded in 2004 and is based in McLean, Virginia.

Get news and reviews for SouthState Daily – Enter your email address below to receive a concise daily summary of breaking news and analyst ratings for SouthState and related companies with’s free daily email newsletter.


Comments are closed.