A year of preparation and perspective as Canadians see the value of planning for the future



A new survey from Investment Planning Counsel shows that today more than ever, investors are turning to their financial advisors to achieve their goals.

TORONTO, October 18, 2021 / CNW / – Investment Planning Counsel (IPC) released a year-over-year survey that shows Canadian investors are focusing more on future planning priorities in 2021 compared to last year.

The study, conducted in partnership with Environics Research, reveals:

  • Over the past year, the importance of retirement savings has reached fifty-six percent compared to 2020 (49%);

  • While most Canadians believe they can retire whenever they want (71%), some have given up on their long-held goals (29%);

  • When looking for expert advice, retirement planning (45%), general health and wellness (23%), and estate planning (23%) are the most popular topics;

  • 56% say they want to enter the semi-retirement phase before age 65, work a few hours, but not yet receive retirement income.

“This year we are seeing the reassessment of financial priorities,” said Sam Febbraro, Executive Vice President at Investment Planning Counsel. “Investors are more forward-looking, with goals that focus on saving for retirement, diversifying portfolios and obtaining professional advice. Canadians rely on their financial advisors to manage their investments, ensure that their portfolios can continue to grow while resisting market volatility, and that they can generate sustainable income throughout retirement.

Canadians benefit more from financial advice

The impact of advice has increased during the pandemic, as 92% of respondents see the positive impact of advice, jumping 10% from 2019. The survey shows that investors in Canada communicate with their financial advisor more frequently, and more than three-quarters (76%) of respondents rely on their advisor’s advice for financial success in the future.

  • Sixty-five percent say an advisor will help them stay on track to meet their investment goals, up from 39 percent in 2019;

  • Most Canadians (83%) agree that their financial advisor understands and respects their priorities;

  • Since the start of the pandemic, more than 60% of investors have taken steps to diversify their portfolios.

“Investors are seeking expert advice more than they did in the years leading up to the pandemic,” Febbraro said. “Almost all Canadians (91%) want to know that their advisor understands their personal situation. They trust their counselor to help them navigate these uncertain times and prepare for major life transitions. Our job as advisors is to give them that peace of mind. and bring them to the finish line with personalized support and advice. “

About Investment Planning Counsel
Investment Planning Counsel Inc. (IPC) is an integrated wealth management firm founded in 1996. IPC helps advisors deliver a distinctive client service experience by providing client-focused advice that helps Canadians achieve their dreams. With $ 32.5 billion in assets under administration at September 30, 2021, IPC is a member of the IGM Financial Inc. (TSX: IGM) group of companies. To learn more, visit www.ipcc.ca.

About the Environics Research Survey
The research study was conducted for IPC by Environics Research, August 10-25, 2021. This was a personalized online survey of 1,001 Anglophone and Francophone Canadians, aged 30 and over, with more than $ 100,000 in assets to invest.

SOURCE Investment planning advice


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